Why Is Childcare Rapidly Growing In Organizations?

Parenthood along with disposable income has always been a hassle for aspiring women. Building a successful career is a dream for women from a young age, however, the responsibilities and costs surrounding parenthood can sometimes shatter their career objectives.

Sometimes, parenthood also adds to companies losing their valuable talents sooner, as mothers tend to focus on their kids once they become a parent. Those mothers who continue to work even after giving birth end up with intense anxiety and display lack of participation in work, as they continually worry about their child.

In recent years, a handful of businesses have launched child care services for their workforce. Having a child care program has demonstrated tremendous benefits for a company, compared to those without child care policies.

Child care schemes provide mothers a sense of relief towards their child and also reduce their additional expenses for getting private child care which typically appear to be costlier.

Providing day care opportunities within the company often reflect lower employee turnover, retain contemporary talent, and draw more job seekers than average. 

Some of the on-site care options allow mothers to carry their child around with them which in turn boosts their morale and also acts as a source of playful relaxation to other workers. Although providing on-site child care can be quite expensive for enterprises, it is usually undertaken by large firms and avoided by small-scale businesses.

The on-site day care enables a working mother to occasionally spend time with her child during mid-breaks or lunch breaks. They can also drop by a few times during the day to breastfeed their infants. 

On the other hand, employed parents feel valued and grateful when they are provided with child care by their employer. This also adds to employee retention and further involvement in work-related ventures. Workers are able to concentrate on their job more and lessen their anxiety and concern for their kids. 

Accessing child care from outside outlets can be worrisome due to the high expenditures on nannies and the infant itself. This could also trigger stress when the child becomes sick suddenly or injures himself as the mother would want to rush to her child, leaving her work unattended.

According to a report by Bright Horizons, only 6-7 percent of companies in the U.S. provide on-site care benefits to their staff. Whereas, 65 percent of American families are employed and have children who need attention in their young age. 

As a result, companies providing child care support appear to be more reliable and efficient for parents and invariably have far less absenteeism in contrast to those organizations who juggle with staff irregularity once they become parents. 

Besides the expensive costs, having day care charges the corporations with their liability in case something goes wrong with the kids during the time they are present in the office premises. Some employers who cannot afford high expenses of child care programs opt to affiliate with a local childcare facility. No matter the cons, the pros of company child care benefits weigh more and enhance the reputation and prestige of the brand overall. 

Additionally, as the pandemic continues, companies have shifted focus to support virtual child care initiatives. With many caretakers unable to visit and spend time with children, online support systems have been put in place so that parents are able to work from home uninterrupted while their child receives child care virtually.

Organizations have been taking this on as an employee wellness benefit to help reduce stress and increase productivity in employees with young kids. From storytelling to spelling to tutoring to college prep, students are receiving needed academic support in these unprecedented times.

Regardless of in-person or virtual, incorporating a childcare program in an organization helps drive productivity in employees with children while offering these employees access to resources they may have previously avoided because of a financial or practical strain.

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